Brands · Methodology · Updated 2026-04-14
How we review brands
Our criteria, process, and disclosures for brand coverage — and what we explicitly don't do.
What we cover
We describe U.S. consumer brands that sell 7-hydroxymitragynine products at national retail or direct-to-consumer. We do not attempt to catalog every small regional brand; we focus on brands that appear with meaningful distribution in state enforcement actions, trade press, or independent lab audits.
How we select brands for coverage
- Visible distribution — sold through at least one major retailer or with independently verifiable online presence.
- Documented product line — SKUs, product formats, and labeling that we can describe from primary sources (the brand's site, retail listings, or lab certificates of analysis).
- Public information available — we do not speculate about brand ownership, sourcing, or manufacturing practices without primary evidence.
What we describe
- Product formats and dosing ranges as advertised by the brand.
- Availability of third-party Certificates of Analysis (COAs), with specific attention to whether COAs are batch-matched.
- State-law compliance posture — whether the brand's products are marketed as compliant with the Kratom Consumer Protection Act in states that have one.
- Any regulatory actions involving the brand or its products, linked to the primary source (AG press release, FDA warning letter, state health department alert).
What we don't do
- We do not rate, rank, or score brands. Scoring systems invite pay-for-placement dynamics and we run none.
- We do not accept review copies, sponsorship, or affiliate commissions. Every product we describe was identified through public sources.
- We do not publish reviews from consumers we have not verified. Testimonials from anonymous or unverifiable sources are excluded.
- We do not perform our own lab testing. When we cite potency or alkaloid-composition figures, the citation points to a third-party lab COA or to published audits by organizations like the Global Kratom Coalition. We disclose when a brand declines to publish testing.
Disclosures
7-Hydroxymitragynine.co has no financial, editorial, or ownership relationship with any 7-OH or kratom brand. We do not accept paid content, sponsored placements, free product, or affiliate commissions. This has not changed since the site launched; any change will be disclosed here with an effective date.
How we handle brand correspondence
Brands may submit factual corrections, updated COAs, or formal responses to any coverage to [email protected]. Verified corrections are applied and logged in the page's Revision history. We do not remove coverage in exchange for advertising, partnership, or access to products.
Update cadence
Brand pages are reviewed at minimum when (a) new regulatory action involves the brand, (b) a new COA or product launch is publicly documented, or (c) on a quarterly review cycle. Each brand page displays a "Last updated" date and a Revision history at its foot.
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